A Match Profile records what a buyer or tenant is looking for, such as price range, location, bedrooms, and property type. Once a contact has a Match Profile, Rex can match them to suitable listings and keep them updated as new listings come to market.
A well-maintained set of Match Profiles is one of the most valuable assets in your database, both for selling properties and for winning new listings.
What You Can Do with Match Profiles
- Create a profile for every buyer. Record their requirements on their contact record. A contact can have more than one profile. See Creating a Match Profile.
- Match against your current listings. Open a profile and click Match to see suitable listings in a card or map view, then email a shortlist or print a stocklist. See Manual Match.
- Keep buyers updated automatically. Add a campaign so Rex emails or texts a buyer whenever a new matching listing is published. See Adding Match Profile Campaigns.
- Send updates straight from a listing. When you publish or update a listing, Rex can send automatic match updates to contacts with a matching profile. See What Are Automatic Updates?
- Let Rex create profiles for you. Rex can create buyer match profiles automatically from listing enquiries, open home attendances, and private inspection guests. See Automated Buyer Match Profiles and Automated Buyer Match Campaigns.
- Find buyers for a property. Run a Reverse Buyer Match to see which contacts are looking for a property like the one you're appraising or listing. See Reverse Buyer Match.
- Use tags as criteria. Match on property tags (for example, Subdivision or Western Suburbs) when a requirement doesn't fit the standard fields. See Using Tags as Match Profile Criteria.
- Find contacts who need a profile. Filter your database for contacts without an active Match Profile. See Filtering for contacts without a Match Profile.
The habit that pays off is simple: create a Match Profile for every new buyer you meet.