Mailing Lists let you send Newsletters to groups of contacts who are interested in the same kind of content. You can add a contact to a mailing list, or unsubscribe them from one, directly from their contact record.
This article covers how to manually subscribe and unsubscribe a contact, and when to block a channel in their Communication Preferences instead. For an overview of mailing lists, see - Mailing Lists: Introduction.
How Do I Subscribe a Contact to a Mailing List?
- Open the contact record
- In the right-hand pane, hover over Mailing Lists
- Click the red pen icon
- Select a mailing list from the dropdown
- Click Add
- Click Save
How Do I Unsubscribe a Contact From a Mailing List?
When a contact tells you they'd like to unsubscribe from a mailing list:
- Open the contact record
- In the right-hand pane, hover over Mailing Lists
- Click the red pen icon
- Hover over the mailing list they want to be unsubscribed from
- Click the grey dropdown arrow
- Click Unsubscribe
- Select a reason for the unsubscribe:
- Already found a property / sold / leased property
- Content included in this email is not relevant
- Content included in this email is not of interest
- Doesn't remember signing up for this mailing list
- Have gone with another agent
- The emails are sent too frequently
- Other / Reason not given
- Click Unsubscribe
- Click Save
To unsubscribe the contact from more than one mailing list, repeat steps 4 to 8 for each list before clicking Save.
Please Note: Once a contact has unsubscribed from a mailing list, they can't be added back to it using Mass Actions. They'll need to be re-subscribed manually from their contact record.
Should I Unsubscribe the Contact or Block Their Email?
It depends on what the contact has asked for:
- Unsubscribe from a mailing list if they only want to stop receiving newsletters sent to that list. They can still receive other newsletters, email merges and email match alerts.
- Block Email in their Communication Preferences if they don't want to receive any emails from you. This stops all email merges, newsletters and email match alerts to that contact.
- Mark them as Do Not Contact if they don't want to hear from you at all, on any channel.
For more on this, see - Contacts: Communication Preferences and Do Not Contact.
❓ FAQs
A contact asked to unsubscribe from everything. What should I do?
Unsubscribing from every mailing list only stops newsletters. If they don't want any emails, block Email in their Communication Preferences. If they don't want to be contacted at all, mark them as Do Not Contact.
Why can't I add a contact back to a mailing list with Mass Actions?
Contacts who have unsubscribed from a list are left out of Mass Actions for that list. Re-subscribe them manually from their contact record, using the steps above.