Mailing Lists are similar in many ways to System Tags, except that they serve a specific purpose beyond searching:
- They allow you to quickly select a specific group of recipients when constructing a Newsletter campaign. Because this is a Mailing List, and because you comply with the spam act in your country, you know that the Contact has not been added to the list unless they specifically authorized you to add them.
- If the Contact decides that they no longer want to receive information regarding "Recently Sold Homes (This Week)", for example, they can specifically unsubscribe from that one Mailing List rather than requesting never to be contacted again. This lets you maintain long term communications with your client e.g. they might not be interested in your weekly updates regarding sold homes, but they might be okay with receiving an update once a month via the "Recently Sold Homes (This Month)" Mailing List.
- If you do add Contacts to a Mailing List en mass via the Mass Actions function, Contacts that have previously unsubscribed from the Mailing List will be automatically omitted from this action (this is different to the behaviour of Tags for example).
Mailing Lists are generally a common concept and exist in part to comply with spam acts in various countries. For more details on what a Mailing List is, see: http://en.wikipedia.org/wiki/Mailing_list.
Please note, the Mailing Lists above are just examples.
Take a look at our Rex University Training video about Mailing Lists for more information; The course you'll be looking for is Number 3 - Making Your Contact Database Work.