It's important to make sure all of your digital marketing follows the rules and regulations around spam. Spam laws protect people's privacy from unwanted messages, and help keep electronic communication channels in Australia and around the world working effectively.
This article covers what spam rules apply to, the best way to send bulk emails from Rex, and how to record a contact's request to stop hearing from you.
What Do Spam Laws Apply To?
Spam rules apply to messages sent to an electronic address, like a mobile number or email address, that contain a commercial element. This includes an offer to supply, provide, advertise or promote:
- Goods or services
- Land, or an interest in land
- A business or investment opportunity
For more information on spam laws in Australia, see the ACMA website.
What's the Best Way to Send Bulk Emails From Rex?
For bulk emails and EDMs, use Newsletters rather than a bulk email merge.
Newsletter emails automatically include an unsubscribe link, so your recipients can opt out if they want to. This helps stop your messages being marked as spam, and helps stop email providers from blocking you as a sender. Newsletters also give you reporting on your campaigns, so you can see who opened your emails, what they clicked and who unsubscribed. For more on this, see - Newsletter Reporting.
Please Note: An email merge is best for emailing a single contact or a small group. We don't recommend using an email merge to email more than 50 contacts at once. Sending bulk emails this way puts you at greater risk of:
- Having your emails marked as spam by your recipients, or
- Being blacklisted by email providers, which means your emails won't reach any of your contacts who use that provider
Both of these can seriously limit how many of your emails get delivered. For more on this, see - Improving Email Deliverability / Reducing Junk Markers.
How Do I Record a Contact's Request to Stop Contacting Them?
When a contact asks you to stop contacting them on a particular channel, you can record this in their Communication Preferences. You can block Email, SMS, Letter or Phone individually, so a contact who asks you to stop texting them can still receive emails. If they don't want to hear from you at all, mark them as Do Not Contact.
Once a channel is blocked, Rex automatically leaves the contact out of merges and newsletters on that channel, and stops any running match alert campaigns on it. For more on this, see - Contacts: Communication Preferences and Do Not Contact.
❓ FAQs
Why shouldn't I use an email merge for large sends?
Email merges don't include an unsubscribe link, and sending them in bulk increases the risk of your emails being marked as spam or your agency being blacklisted. Use Newsletters for large sends instead.
A contact asked me to stop texting them but is happy to get emails. What should I do?
Block SMS in their Communication Preferences. They'll stop receiving SMS merges and SMS match alerts, but can still receive emails.