It's important to ensure all digital marketing is undertaken within the appropriate rules and regulations in regard to spam. Spam laws are in place to prevent intrusion on an individual's privacy, which can cause offence or harm. They also ensure that electronic communication channels in Australia and around the world are working effectively.
Spam rules apply to messages sent to and electronic address, like a mobile number or email address, which contain a commercial element. This includes an offer to supply, provide, advertise or solicit:
- goods or services
- land, or an interest in land
- business or investment opportunity.
Rex gives you the ability to communicate with a larger amount of your Contacts in bulk, while keeping within the relevant spam laws. A good example of this would be using the Newsletters function to send out bulk email content or EDM's to your Contact base, rather than running a bulk regular email merge.
While a regular email merge might be best when emailing a singular Contact, or a small group of Contacts, we don't recommend using this option when emailing any more than 50 Contacts at the same time. Using the email merge option to send bulk emails of this size or larger will put you at greater risk of either;
- Having your emails marked as spam by your recipients, or
- Being blacklisted by email providers, meaning your emails won't reach any of your Contacts using their service.
Either of the above occurences are far from ideal, as they can dramatically limit the deliverability of your email content.
For those larger digital mail-outs, the Newsletters module is recommended as Newsletter emails will automatically include an 'unsubscribe' link within the email - so your recipients are given the ability to opt out of communications if they prefer. This prevents your messages from being automatically marked as spam, and will prevent email providers from blacklisting you as a sender. Using the Newsletters function also allows for greater reporting and interaction with your campaigns. You can track which of your recipients are opening the messages, what they're clicking, and who's unsubscribing among other things. See here for further information on Newsletter campaign reporting.