E-Marketing has never been so simple. In four simple steps you can have professional-looking email newsletters ready to go, completely compliant with anti-spam regulations. Notify your clients of newly listed properties, open homes or important new content your website. Our E-Marketing software and intuitive newsletter builder gives you complete control.
Build email newsletters quickly and simply with your CRM
Rex includes a simple, visual click and drag newsletter builder that lets you quickly construct HTML email newsletters to send to clients.
Newsletters, built in minutes, can include lists of available properties, upcoming open homes and auctions as well as more general image and text-based newsletter content. The builder requires no knowledge of HTML code.
Intuitive click and drag interface packed with features
Adding and modifying sections of a newsletter is simple: click, configure options, and the content snaps into the newsletter. A preview mode shows the content as it would appear to each person receiving your email. Users can add a variety of property-specific content types including:
- Property advertising lists (users select which properties are shown), with images, basic details and open home / auction times
- Large feature property blocks for highlighting unique or important properties or for auction promotion
- OFI lists / property strip-lists show basic information on upcoming events or properties of interest
- Standard content blocks: for images, text and heading layouts
Write custom HTML blocks straight into your email newsletters
A one-size approach doesn’t work for everyone. That’s why Rex makes it simple to create and insert your own custom HTML newsletter code instead of using Rex’s Template builder. That gives you the flexibility to use outside designers / developers to build your newsletters your own way.
In-depth component customisation with advanced code editor for newsletters
For agencies that are work with more advanced outside web developers, Rex includes an advanced code editor. The editor is built to allow third party developers to modify and build on top of Newsletter building blocks and standard layout templates (like property list blocks). Developers can even define their own, reusable content blocks.
Agencies that use this approach can stamp their own visual / content style on Rex’s default layout templates; all while maintaining the ability of regular users to builder newsletters via Rex’s native builder UI and without any knowledge of HTML.
Advanced code editor editor for new listing updates and price alerts
The CRM’s advanced code editor also allows customisation of the standard email alerts (including new listing and price reduction alerts) via the same workflow.
Actionable reporting on client engagement with your content
Email newsletters are a great marketing tool for real estate. The CRM makes them even better by providing powerful visual insights and in-depth reports about subscriber behavior.
The newsletter reporting suite includes high level trend analysis on email open and clicks rates, as well as more in-depth insights into recipients’ interest in specific properties (where properties are included in a given email campaign) or content.
Merge to rich text
Sometimes you don’t need all the bells and whistles of a full-scale HTML newsletter to make a big impact in the real estate industry. That’s why Rex also includes email and SMS messages in its standard mail-merge capability. You can filter contacts and send targeted, tailored messages to one recipient or a thousand.
Rex’s email capability includes rich text/HTML formatting to ensure you always get a high quality outcome.