Tracking other agents’ boards from the CRM for competitive analysis & win/loss data is only half of the story – that’s why the CRM also includes OAB tracking functionality. Rex lets you track your competitors’ local activity – including ‘for sale’, ‘for lease’, ‘sold’, ‘leased’ and ‘under contract’ statuses.
This data helps paint a true picture – not only of the business you’re missing out on, but also on the business you never even see. You can identify areas your agency might be falling behind on to target – and staff that may be underperforming in their farm areas.